GEO – the new standard for visibility in the age of generative AI

With PIABO GEO, you can gain visibility for your brand in ChatGPT, Perplexity, Gemini & Co. From AI visibility audits to implementation - we provide comprehensive support with strategic, high-quality content across earned, owned and social channels that directly contribute to your company's business goals.

Generative Engine Optimisation (GEO) is not a buzzword. It is your new growth lever. Arrange a free initial consultation now - no strings attached.

Why brands should focus on GEO

9 out of 10 B2B buyers
already use generative AI for research and decision-making.*

Millennials & Gen Z
are the main users - high-income & tech-savvy.*

Online presence pays off
The more visible your brand is on the web, the more likely it is to be considered by LLMs such as ChatGPT.*

AI beats traditional advertising
Consumers trust AI recommendations – even without a source reference.*

40% more visibility through strategic GEO*

Who will be named the top provider for your service in AI search engines – you or your competitors? This is for sure: If your brand isn’t positively highlighted in GenAI, business interest will be directed towards your competitors. That is why Generative Engine Optimisation (GEO) is the next big step for anyone who wants to rethink digital visibility. Instead of just optimising for Google, GEO ensures that the AI search engine is fed exactly the content that leads to a clear recommendation of your brand and services your industry. This means with PIABO GEO ChatGPT, Perplexity, Gemini and others will cite precisely those sources that bring you reputation and business.

Your GEO advantages at one glance

🚀 Secure a competitive advantage: Become recommended before others are
📈 Increase lead generation and sales: AI-driven recommendations bring reach and trust
🎯 Increase relevance for target groups: Place content where it is being referenced
🌟 Early Adopters Advantage: Pioneer advantage in a new field of communication

How does GEO work with PIABO?

Many analysis tools promise insights, but then leave you high and dry for the implementation. That’s why PIABO GEO not only provides the AI Visibility Audit, but also the operational power afterwards. With PIABO GEO, your brand will be recommended in ChatGPT, Perplexity, Gemini & Co. From the AI Visibility Audit to implementation – our experts support you every step of the way: With strategic, high-quality content across earned, owned and social channels that directly contribute to your company’s business goals.

For you, this means no handing off to third parties at any point, no silos, no friction. Whether content optimisation, new formats or strategic keyword alignment – our team ensures that your brand appears where your target groups are looking for answers and business partners: in AI search engines.

Our PIABO team of experts for GEO

Stefanie Söhnchen
Vice President Strategy/
Lead Digital

Marc-Pierre Hoeft
Vice President Client Relations

 

Miriam Rönnau
Senior Strategist / Lead Data Intelligence

Dominik Schäfer
Strategy Director

 

Antonia Klug
Communications Manager / Data Intelligence

The most frequently asked questions about Generative Engine Optimisation

How does GEO differ from classic SEO?

SEO targets Google – GEO targets AI systems such as ChatGPT, Perplexity, Gemini and
others. It’s not just about keywords, but about context, prompts and sources.

How soon will I see results?

Audit results are usually available after 4 weeks. Initial ranking successes are often tangible
within 2–3 months.

For who is GEO relevant?

For brands that want to be named as top providers in their industry in AI search engines –
whether B2B or B2C.

Let’s AI your success story!

We help you make your brand visible in AI search engines – for decision-makers, consumers
and investors. Arrange a free initial consultation now.

PIABO PR GmbH
Markgrafenstraße 36
10117 Berlin
+49 30 2567 2050